Logo
The Piacere Gelato logo uses a more handwritten style font to emulate that idea of a gelato shop. The logo includes text and an ice cream mark and can be used in black and white or in color.
Logo Color Palette
The color palette for the logo was decided to be soft cream and chocolate colors to help enforce the idea of ice cream and bring to mind the idea of sweet flavors.
Typography
The font Madre Script was chosen for this project and it was decided that the font would be used in lowercase only to establish a unique identity for the Piacere Gelato brand.
Logo and Icon Inclusion in Packaging Design
Each Piacere Gelato product has a unique icon to help customers easily identify their favorite flavor. These icons are incorporated into the logo design to create a full image and have their own color palettes which are incorporated into the packaging design of the lid rim.
Packaging Design Pattern
The pattern for the packaging design is tied back to the ice cream in the logo, using the diamond repeating pattern to resemble the ice cream cone. The icons all have a thick outline in a darker color to create more emphasis on the flavor. This outline color is also used in the text for name of the flavor and as the color of the rim of the lid on the packaging design.
