This logo was created for Covisual Design. It is a logo that is only in black and white (and the inverse). The logo includes the tagline "develop original design". This allows for the logo to be used on vibrant, colorful backgrounds like in the banner above.
In addition to the logo, a style guide was created to show how the logo and brand identity should be used. Developing a strong brand identity requires strict adherence to the style guide.
A sample of the style guide is shown below including pages on logo construction and use of clearspace. The entire style guide is eight pages and includes the brand statement, logo construction, clearspace, color, typography and business system.
The Covisual Design business system. The letterhead and two business card variations can be seen below.
